Finalli!

DESIGNING VIEWERS

Created By Roxanna Bain  

All Rights Reserved  REG WriteSafe

LOGLINE: 

Lifestyle TV Marries SMS Home Shopping!

SYOPSIS:  (short) 

Our viewers design high fashion items by voting with SMS on their cell phone, and then purchase the new styles they have created.

Imagine a television show that will revolutionize the way trendy new styles are designed and marketed!

Imagine giving every woman the opportunity to design her own dress or a complete ensemble! To create an outfit that is her own preferred fabric, color, and style ~ complete with accessories ~ is every woman's dream!

For the first time, viewers will have an opportunity to design clothing to reflect their own personal tastes. While watching from home, they can decide what the next hot style will be! They will no longer be at the mercy of strangers trying to guess what they want or need! DESIGNING VIEWERS will set the next fashion trend!

SYNOPSIS: 

Prior to shooting, fashion design students will be given an opportunity to submit drawings of original new design pieces. Three student finalists will be selected and invited to participate in the show.

On the show, winners will bring each piece in multiple variations; i.e. a skirt might be mini, midi, and ankle length. The skirt will be in several different fabrics like silk, cotton, or denim,ultiple patterns and solid colors. Likewise, the blouse will be in several different fabrics, colors, patterns, sleeve length, and multiple necklines. The pants, jackets, and sweaters will also offer a variety from which the viewers will build multiple ensembles.

The DESIGNING VIEWERS show will be presented live with a format and set similar to a home shopping show. A lovely host will introduce the show and interview the winning fashion design students. They will discuss their pieces and the host will explain to viewers how they can call in using their cell phones and SMS* to vote on their favorite ensembles.

During the show, each of the students will present their pieces for the viewers to assemble into dresses, suits, and other stylish new outfits. For example, student "A" will announce she would like the viewers to create an elegant evening dress. She will show them three of her design suggestions for the skirt; perhaps a knee length pleated skirt, a knee length pencil skirt, and a flared long skirt. The student will explain details of each piece including fabric and color, and ask the viewers to text in their vote using SMS on their cell phones.

Next, the host or student will announce the winning skirt choice and continue presenting the choices for the top of the dress. Again the viewers will vote.

She will move on to other pieces that might work with the dress like a belt, a scarf, etc., until a complete ensemble has been designed by the viewers' votes.

Each of the three students will allow the viewers to design a different style outfit for them to vote on.

The winning outfits will be manufactured and available for purchase on the next week’s show and/or from a sponsoring department store, home shopping show, or on the internet.

Each episode will create three hot new outfits to be manufactured, and the "DESIGNING VIEWERS" line of clothing will be sought after by every DESIGNING VIEWER who helped created this new fashion trend!

As the popularity of the show increases, viewers will demand more shows, and more products under the DESIGNING VIEWERS label such as:

DESIGNING VIEWERS ~ Male Fashions

DESIGNING VIEWERS ~ Baby Fashions

DESIGNING VIEWERS - Teen Fashions

DESIGNING VIEWERS ~ Home/Garden

DISCUSSION: 

*SMS (Short Message Service)

Popular reality shows like BIG BROTHER, and DANCING WITH THE STARS, are increasing their revenues by asking viewers to call in and vote on their favorite contestants. Each time a viewer responds with a text message using their mobile phone, they are charged a small fee (usually under $1.00 US). Depending on the number of viewers watching and the percentage who participate, SMS can increase a show's budget substantially.

“The number of TV shows that allow audiences to participate through text messaging has skyrocketed as programmers seek out new revenue sources and try to encourage people to watch shows when they are aired, rather than on tape or video on demand, reports the WSJ.

... Revenue from text messaging is not insignificant. Last summer, viewers sent over 500,000 text-message votes within two days during the reality show "Big Brother," which charged 49 cents a pop. In the spring season, NBC's game show "Deal or No Deal" earned enough money from premium text-messaging votes to cover the more than $1 million sweepstakes prize money. Viewers of the show cast a total of 57 million votes, both online and via text message.

...

In the U.K., revenue from phone and text-messaging services for TV programs came to about $457 million in 2005, compared with almost zero in 2000, according to an industry-funded regulatory body that tracks premium telecom services in that country.

While many shows allow people to vote on the Internet free of charge, the cellphone is a particularly effective tool for casting a ballot. "Cellphone is the best way to make television interactive because you can participate without getting out of the couch," says Mr. Roeding. "

Discussion:

Woman around the world will love a new opportunity to express their creativity. This busy, powerful consumer group will appreciate the convenience of knowing exactly what they want to buy, and shopping from home. According to Judy Hoyt Pettigrew, author of Women Mean Business: The Secret to Selling to Women, the economic power of women is substantial. Some of the statistics include:

* Women purchase 80 percent of consumer goods

* Women sign Eighty percent of all checks written in the US

* Forty-seven percent of all stockholders are women.

* Forty percent of households with assets more than $600,000 are headed by women.

It is safe to assume that time is at a premium with these busy women, and that is why so many are shopping from home. The home shopping market is a MULTI-BILLION DOLLAR a year industry! According to the St. Petersburg Times (February 10, 2004), the HOME SHOPPING NETWORK revenues were $2.2 Billion, up from $1.9 Billion in 2002. Add revenues of QVC, and local home shopping shows, and it becomes obvious that consumers enjoy shopping from the comfort of their homes! It is also safe to conclude that women watch and have an interest in shows that deal with fashion.

Viewers have proven they love to WATCH and SHOP! Now, with "DESIGNING VIEWERS", they will be even more excited when they can WATCH, DESIGN and SHOP!

THE APPEAL:

Every Woman Loved To Play Dress-Up As A Little Girl!

According to the US Census Bureau report for the year 2000, there are 87,773,275 women between the ages of 18 and 64.

DESIGNING VIEWERS will appeal to the adult women who now enjoy watching Game Shows, Lifestyle Shows, Makeover Shows, and Home Shopping Shows. It will combine all of her favorite formats, and bring back that beautiful feeling every woman experienced as a child playing dress-up.

Women are sophisticated, perceptive consumers who spend their spare time watching television shows that make them feel good, and their money on products that make them feel even better. The opportunity to design her own clothing will make her feel like she is accomplishing something worth her valuable time!

DESIGNING VIEWERS not only appeals to a woman's nostalgia, it also allows her the choice of simply watching for the entertainment value, or participating by voting on the clothing she buys!

SUMMARY

DESIGNING VIEWERS television show is inexpensive to produce and is sure to be a winner with both viewers and producers as it captures viewer loyalty, sets up spin-off shows, and produces unconventional revenue in two ways ~ with SMS and with the sale of the latest DESIGNING VIEWERS product line.